Positive pleasure-oriented goals are much more powerful motivators than negative fear-based ones. Although each is successful separately, the right combination of both is the most powerful motivational force known to humankind.
We don't take ourselves too seriously, but seriously enough to ensure we're creating the best product and experience for our customers. I feel like Help Scout does the same.
The Antos database has been one of our current sources for recruitment, backed by a very experienced team who would go out of their way to make sure that requests are taken ahead.